Every sunset has a story. Ours begins with a little girl named Lana, who grew up hearing more laughter at her expense than with her. Kids can be cruel, and Lana's name—spelled backward—was an easy target. The jokes and taunts stung, but they also planted a seed of resilience.

Instead of letting those moments define her, Lana decided to own her story. She realized that humor could be her shield, her sword, and her bridge to something greater. The sunset in our logo symbolizes transformation—the way each day ends with beauty, no matter how it began. It’s a reminder that even the tough times can set the stage for something brighter.

Today, our brand stands for more than just laughs. It’s about finding power in what makes us different, embracing humor as a tool for connection, and shining light on the shadows of bullying with a good-natured wink.

We are here to welcome the sun setting on an old version of you, not in farewell, but to rise on a stronger, wiser you—ready to clock every hater with relentless fire.